Plantennas Content Marketing Showcase

White Paper

This white paper introduces Plantennas™, smart RFID-enabled pots that offer personalized plant care through real-time tracking, mobile alerts, and sustainable materials—improving plant health, reducing waste, and enhancing user consistency.

Email Marketing Campaign

Social Media Content Calender

Blog Posts

Editorial Calendar

Platforms: Instagram, TikTok, Pinterest, Email, Blog

Status: Planning, In Progress, Scheduled, Published

Roles: Writer, Designer, Video Editor, Publisher

CTA/Keyword: “Smart plant care,” “Shop now,” “Track growth”

Promotion: Cross-post, email, influencer, paid ads

Metrics: Reach, Engagement, CTR, Conversions

Campaigns: Earth Month, Product Launches

Review: Edit → Approve → Schedule

Goal: Awareness, Engagement, Conversion, Retention

Content Strategy Document

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© Olivia Klumb, 2025