Plantennas Search Marketing Project

Technical SEO Audit

Website Crawlability & Indexing

  • Robots.txt: Present and allows crawling. No major issues detected.

  • XML Sitemap: Only 5 pages listed, while 14 are crawlable.
    Action: Update and resubmit a complete sitemap to Search Console.

  • Indexing Status: Not provided directly, but 14 pages were crawled; indexing status should be verified in Google Search Console.

  • Robots Meta Tags: Not flagged as an issue in SEMrush.

  • Crawl Budget Optimization: No significant blockers detected; however, minimize unnecessary 4xx and 3xx responses.

  • Crawl Errors: 3 pages returning 4xx status.
    Action: Fix or redirect broken URLs.

Site Architecture

URL Structure: Generally clean and readable.

Internal Linking: Needs improvement; 8 broken internal links reported.
Action: Fix all broken internal links and improve link equity across deeper pages.

Site Depth: 71% of pages reachable within 1 click, which is optimal.

Navigation Structure: Not fully detailed; ensure logical and user-friendly main navigation.

Breadcrumbs: Not mentioned; consider implementing for better UX and crawlability.

Category/Tag Organization: Not reviewed in detail; ensure it supports content discoverability.

Technical Performance

Page Speed: Rated 100% performance; fast load times.

Mobile Responsiveness: The site displays correctly and functions well on all mobile devices.

Core Web Vitals: Core Web Vitals show strong performance in visual stability, with minor improvements needed in load time and interactivity.

HTTPS: Implemented, but sitemap still contains HTTP URLs.
Action: Replace all HTTP references.

Server Response Time: Appears stable; no downtime or timeouts reported.

Hosting Performance: Acceptable as per current crawl data.

Content Structure

HTML Markup: Basic markup present; no schema data detected.

Header Hierarchy: Not analyzed in detail; review H1-H6 usage across pages.

Meta Titles & Descriptions: Not included; review length, relevance, and keyword alignment.

Image Alt Text: Not mentioned; check for missing alt attributes to improve accessibility and SEO.

Structured Data: Absent.

Canonical Tags: 5 pages missing canonical; 4 point to other pages.

Duplicate Content: No duplication issues reported.

URL Analysis

Broken Links: 3 internal 404s detected.
Action: Remove or redirect.

Redirect Chains: One 3xx response noted.
Action: Avoid chaining.

URL Parameters: Not analyzed.

URL Length & Structure: Clean and SEO-friendly.

Dynamic URLs: Not highlighted; minimal usage is recommended.

Orphan Pages: Not specified; audit content to ensure all pages are internally linked.

Mobile Optimization

Mobile-first rendering: Mobile-first rendering is functioning correctly.

Viewport configuration: Viewport is properly configured for responsive design

Mobile usability: Load time is poor (4.26s), interactivity needs improvement (218ms), visual stability is great (0.00).

Touch element spacing: Touch targets are well-spaced and mobile-friendly.

Mobile navigation: Mobile navigation is responsive and user-friendly.

Accelerated mobile pages (AMP): No AMP detected on the site.

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