Olivia Klumb

My name is Olivia Klumb. I am a junior at the University of Oklahoma, studying psychology with a minor in marketing. I believe it is important to have a growth mindset, viewing challenges as an opportunity for personal development. That is my academic philosophy in which I want to integrate psychological insights with marketing principles to better understand consumer behavior. I am a firm believer in lifelong learning and self-development, and I aspire to leverage my experience to positively impact society.

This certification provides a foundation in digital marketing, covering strategies for search, social media, email, and display ads. It includes best practices for paid media, community building, content marketing, and analytics to help effectively promote a brand and engage customers online.

This certification provided hands-on experience in planning and executing a full digital marketing campaign. I gained practical knowledge in campaign strategy, content creation, and performance analysis while learning to effectively use industry tools such as Airtable, Google Analytics, Hootsuite, Canva, HubSpot, and WordPress.

Plantennas Search Marketing Project

A strategy to boost visibility and sales through smart SEO, targeted ads, and performance tracking.

Plantennas Campaign Proposal

A campaign to promote Plantennas™ smart pots, driving awareness and sales through digital channels.

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